Founded and based in Amsterdam, Mexx designs quality fashion and accessories for Women, Men and Kids with their Canadian headquarters in Montreal. We created an avant-garde concept featuring larger than life marketing that would standout in a mall environment; the driving strategy to “create an experience that wouldn’t give it all away at once”. The feature element is a double story ‘runway’ experience looping video of the companies’ latest collections on floor-to-ceiling digital screens; acting as a link between the Men’s/Women’s and Kids sections, as well as a tool to create curiosity and draw consumers into the store.
